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Car rental companies to leverage UAE-based smart mobility platform

ekar, the Middle East's first and largest personal mobility company, has partnered with CarPro, a sophisticated car rental fleet management platform. This collaboration enables car rental and leasing companies from over 40 countries to digitally rent more than 500,000 cars via the ekar platform.

“The car rental industry is going through a transformational phase as a result of the pandemic as tourist and business travel continues to suffer. Car rental companies are now embracing more innovative mobility options, recognizing that traditional rental processes are costly, inefficient, and sub-optimal in a digital world that values contact-free solutions," said Vilhelm Hedberg, founder of ekar.

CarPro will integrate ekar's Mobility operating system (OS) within its fleet management software to instantly onboard car rental companies’  vehicles onto the ekar app and benefit from a fully contactless rental process, increased fleet utilization, driver behavior analytics, and real-time vehicle tracking.

Kieron Chalder, CEO of CarPro Systems, commented: “Our partnership with ekar marks the latest enhancement to the CarPro product suite, as we continue to support rental businesses to optimize their vehicle utilization and adapt to evolving customer demands. The current market conditions have accelerated fleet digitalization, and we are pleased to act as a technology enabler for our partners, giving them the tools they need to remain competitive in a market that increasingly demands flexibility.”

Among the highlighted benefit of ekar’s integration with CarPro is enabling car rental tenants to add their rental cars onto the ekar carshare or subscription platform at the click of a button. Hence, the general public benefits from more cars being available for micro or long-term digital rentals at their convenience.