Signify’s new Philips Urban VR experience will allow city planners to visualize and test different lighting designs for their streets and buildings. Users will take a journey down a virtual street where they can observe the different effects of Phillips street light luminaires and the patterns they cast.

Dutch technology conglomerate Philips has introduced innovative 'smart lighting' which has illuminated one of China's largest bridges. Phillips Lighting Color Kinetics technology is providing the stunning visual lighting effects which can change up to 16.7 million colors.