EVOTEQ, a UAE based digital transformation catalyst and GS1 UAE, a leading provider of supply chain standards and solutions, have announced a partnership agreement to work collaboratively for the creation and deployment of best-in-class traceability solutions. The strategic new alliance is expected to address a diverse range of traceability challenges being faced by various industry verticals, including the pharmaceutical industry. The move is seen to curb the proliferation of counterfeit goods, particularly across the food and beverage industry, where the need for traceability and focus on food safety has never been stronger.