US cable incumbent Comcast Corp has been forced to revise its strategy as more and more US consumers either discontinue their cable services - or opt for cheaper alternatives. The emergence of OTT players such as Netflix and Amazon have also added significantly to the increasing pressure on traditional cable companies.

Smartphones are now in 80 percent of U.S. homes - a six percentage point increase year-over-year (YOY) - and U.S. consumers now own 27 million more smartphones than they did just last year, according to new research from the Consumer Technology Association (CTA).