Big data analytics: How far will businesses go to uncover their customers’ desires?

To deliver products and services that people want, businesses must learn to think like them to better understand buyer perception and bridge a relationship with their respective market. The concept of collecting data for analysis has been around for years - capturing data that streams into businesses, and then analyzing the findings to obtain valuable customer information. But only in today's rapidly evolving realm of big data analytics, we are seeing organizations capitalizing on the ability to tap into millions of consumer feelings and interactions through information provided by the likes of social media platforms.