The campaign reinforces Hyundai Motor’s recent declaration at the 2021 IAA Mobility Show in Germany that it aims to achieve carbon neutrality in its products and global operations by 2045 through clean mobility, next-generation platforms and green energy. Hyundai Motor plans to roll out more customer communications for ‘Expecting Generation One’ throughout the remainder of the year.
“With this campaign, Hyundai aims to build consensus with customers about the value of planning for future generations,” said Thomas Schemera, global chief marketing officer and head of customer experience division of Hyundai Motor Company. “Our action is not just for us living in the present, but also for all future generations, including the ecosystems of our precious planet.”
In the campaign film, which debuted on the company’s official YouTube channel (@HyundaiWorldwide) and other platforms, mothers and grandmothers from around the globe are seen and heard conveying their heartfelt wishes for a sustainable world in which future generations of people, animals, plants and ecosystems can thrive together. Vulnerable species, such as whales, elephants and penguins, are featured alongside human mothers from diverse backgrounds, heard with a soundtrack of nature sounds and a mother’s lullaby.
The campaign serves to reinforce Hyundai Motor’s pledge to cultivate a sustainable future through a multi-dimensional strategy focused on clean mobility, next-generation platforms and green energy, particularly hydrogen, which Hyundai Motor Group detailed at its recent Hydrogen Wave event.
As part of its push for clean mobility, Hyundai intends to expand its leadership in electrification in coming years and is aiming to secure 30 percent of its global vehicles sales with zero-emission vehicles (ZEVs). By 2040, the company expects that battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs) will account for 80 percent of its total fleet sales.
The company also aims to become a clean mobility provider through its long-term investments in green hydrogen based on renewable energy, vehicle-to-grid (V2G) and second life battery energy storage systems (SLBESS).
“As we advance our efforts in clean mobility and green energy, Hyundai Motor will continue to engage customers through campaigns such as ‘Expecting Generation One’ so that they can be part of the journey and share our vision of Progress for Humanity,” Schemera said.