An insights and predictive analytics enterprise, Citi Logik, has won Data Pioneer of the Year Award at the 2018 UK Business Technology Awards.
The company ran a series of projects collecting census-quality data of the mass movement of people using 3G and 4G mobile network data. Their tool CitiAnalytics, provides a detailed analysis of traffic flows around Heathrow and Gatwick airports. The information gathered enables local authorities to accurately track and predict demands on public infrastructure and assist urban planners.
Citi Logik Chief Executive Officer, Stephen Leece, said: “We’ve taken a very specific decision to work in a very precise area of the smart city market, by working with data for a public benefit. The award is recognition that that’s a good thing to do and that this is the way forward for managing data.”
The company previously conducted successful trials around the Yorkshire city of Hull, where it analysed the city’s urban transport system to spot patterns and identify trends. With funding from Innovate UK, Citi Logik was able to build its CitiAnalytics platform and test it with customers in a real-world environment, and following its success, is now integrated into the day-to-day workings of the city.
Thanks to funding, the company is now looking to expand its platform to other cities and recently secured new contracts to evaluate the core data of travel models in two cities in Yorkshire and the north-east. The first will provide a similar model to the Hull project, using anonymised mobile data, while the second will look at air quality. These projects will help with future infrastructure planning and development for vehicles, pedestrians, cycling and public transport; allowing commuters to reach their destinations safely and efficiently.
Leece added: “Local authorities are now mandated to identify areas that need attention and they need a plan to reduce the impact. We’ll be providing statistical data of people’s movements by their own vehicles, foot and public transport to help them build a strategy based around it, whether that’s persuading people to take different routes or to charge vehicles within certain zones.”