As part of its joint collaboration with PASS and Shamiya and Shuwaikh Co-op, Zain will offer a wide range of smart city solutions that meet the Ministry of Interior’s (MOI) specifications. The partnership aims to enhance the efficiency of traffic safety in the country.
Commenting on the partnership, Zain Kuwait’s chief enterprise business officer Hamad Al Marzouq said: “At Zain, we are well aware of the vital role played by Small and Medium Enterprises in achieving economic and social development in Kuwait. SMEs represent a big part of the country’s production channels, and they play an essential role in the growth of our nation’s economy. That is why today we are proud to partner with PASS, a Kuwaiti tech startup success story and the first of its kind system to identify vehicles in the Middle East. This will enable us to implement the concept of smart cities with utmost efficiency”.
Al Marzouq further explained: “As part of this agreement, Zain will offer a wide range of smart cities services that will be first implemented at Shamiya and Shuwaikh areas. The services feature traffic CCTV solutions offered by PASS. These advanced solutions are able to identify vehicles based on their license plate data, brand, type, and color to automatically and instantly recognize various traffic offenses such as red line crossing, solid line crossing, forbidden lane usage, prohibited turns, and more in an effort to enhance traffic safety and minimize fatal accidents”.
Costing nearly KWD 100,000, the smart city solutions to be offered by Zain, in collaboration with PASS, will also be able to identify speeding vehicles from a distance of 1 km; recognize vehicles wanted for theft and other crimes; and allow the authorities to view and analyze data from anywhere and at any time through provided mobile tools. Upon meeting the requirements and specifications of MOI, Zain will integrate these solutions with the ministry’s backend to achieve faster response times and enhance the efficiency of safety systems.
Chairman of Shamiya and Shuwaikh Co-op Abdullah Al Othman Al Rashed commented: “We launched this initiative to secure the safety of residential areas, and it is considered the first of its kind in Kuwait and across the co-ops sector in the country. The initiative, which features installing security solutions at the entrances and exits around the co-op’s area, received praise from the Ministry of Interior and the Ministry of Social Affairs, and will contribute to keeping the community safe and protecting properties”.
In addition, Dhari Al Zayed, CEO of PASS, said: “PASS has joined forces with this telecom giant to provide a wide range of traffic safety and smart city solutions. We foresee beyond the immediate short-term sales growth and look at the long-term investment in relationships that mature into even bigger opportunities. PASS offers a wide range of business models to accommodate the various business requirements. Being the proud sole supplier of ARH/SSK cameras that specialize in reading and recognizing license plates, the cameras will read license plate and vehicle specifications. PASS is confident about all the changes that they can collectively bring with Zain which will contribute to the Kuwait National Development Plan of New Kuwait 2035”.