The partnership between innovative fintech company PayBy and TAMM is expected to simplify digital payment mechanisms for customers in the Emirate of Abu Dhabi. TAMM aims to consolidate Abu Dhabi government services into a more efficient and easier-to-navigate experience that provides end-to-end journeys on one platform.
With this new addition on the Abu Dhabi Pay platform, residents and citizens can use PayBy app when completing digital government services transactions through TAMM without needing credit or debit cards, thus supporting the Abu Dhabi Government agenda to accelerate digital transformation.
Using Abu Dhabi Pay, customers can conduct government-related transactions via multiple channels; TAMM portal (tamm.abudhabi), application and POS, without physical visits, thus helping safeguard public health and saving time.
Commenting on the development, Dr. Ahmed Khaled Al Hashimi, director of digital literacy department – Abu Dhabi Digital Authority said, “The addition of PayBy to the Abu Dhabi Pay platform is a significant step forward to achieving our main goal, which is to ensure that all government services and transactions are available to all residents and citizens, digitally, easily and conveniently.”
“Digital transformation in Abu Dhabi is accelerating on a daily basis, and cashless payments are an integral part of our strategy for the future. Having PayBy on board adds another level of accessibility and comfort for users,” he added.
Meanwhile, Ramana Kumar, EVP and head of payments and digital banking, PBG, FAB, said, “The UAE’s proactive preventive measures during the pandemic, including early detection and implementing social distancing protocols, served to protect the community’s health and safety. The FAB-facilitated partnership between ADDA and PayBy is another step that offers additional value to our customers, while advancing national goals of public health and financial inclusion.”
As smartphone penetration in the UAE is one of the highest in the world at 91 percent, PayBy is actively supporting the ongoing transition to a cashless society, in line with the UAE’s Vision 2021. Customers simply need to present the QR code in the PayBy app to the service person to scan, and wait for payment confirmation – making for a quick, contactless transaction. For online transactions, PayBy eliminates the need to save or type in credit card details, wait for one-time password (OTP) and then also the verification code. Users can simply choose PayBy as the payment method when they check out online. A QR code displayed on the screen will be scanned and payments will be made, using their mobile phones.